 Magnetic Sponsoring is the book that inspired me to create this very website. I was doing a search on the internet one evening for ideas and places that I could buy network marketing leads that I could cold call and hopefully grow my business. I was not too thrilled at the idea of cold calling strangers to try and convince them to join me, but at the time I thought it was the best thing to do. While doing my searching, I noticed a Google-Ad which read:
MLM Recruiting Made Easy
Stop Wasting Money and Time on
Leads and Cold Calling. Learn How
I clicked on the link and was taken to a page that offered 7 Free Videos. I signed up and every day for 7 days I received an email from Mike Dillard with a link to a new video full of tips on how to network effectively. I was amazed at the simplicity of the information he was sharing and also with how frank he was getting his point across. I liked him.
In one of his boot camp emails Mike shares the below quote by Perry Marshal.
"Nobody who bought a drill actually wanted a drill.
They wanted a hole.
Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!" - Perry Marshall
That quote really made me sit up and think. I realised I was going about network marketing the wrong way. I was trying to sell my business, yet people aren’t looking for a business, they are looking for the benefits that a networking business can offer.
This single eye opener was enough to convince me to buy the Magnetic Sponsoring book he was offering.
In Magnetic Sponsoring, Mike Dillard goes into good detail as to what this business is really about, and why most people that get involved fail. Controversially, he also talks about why he thinks the information handed down from our up-line is not necessarily the best way for us to build our business. Mike also discusses what mindset we should have if we want to be successful, and he provides information on how to develop the mindset for success.
I think that the most important chapter in the bookis: Being a Professional. You need to treat this business like a business! If you treat this as a hobby, you will earn “hobby” money. If you treat this like a professional business, you will earn like a professional.
Some of the most useful information that Mike shares in Magnetic Sponsoring is how to generate leads that are in your target market for free. This information alone has enabled me to build a list of leads of hundreds of people.
I have read Magnetic Sponsoring three times now, and every time I read it, I get another gem of information that I missed before, and I put it into practice. The more I practice, the better I get at it. I will read this bookmany times more in the future, and I am sure I will still get loads more priceless information from it.
Reviewed by Michael Pound 19/06/2007
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